Kedem Sasson is a graduate of a Leading Israeli school of art. His education included studies in painting, sculpture, jewelry and residential interior design.
Over 17 years ago, motivated by his zaftig wife’s meager and unimaginative clothing options, Kedem introduced his first fashion collection for plus size women. Specializing within the plus size domain, but worn by all, allows Kedem the freedom to work abundantly with fabric, Using it to construct shapes and forms as paintings on a canvas.
“My imagination goes wild when I start out creating each design, Turning a blank canvas into three dimensional wearable arts”.
Kedem has changed the public’s opinion of the genre, creating appreciation and adoration For a category of the fashion market often neglected and rarely celebrated.
An expansion at the Tel Aviv store allowed the introduction of a stylish and original Kedem Mens line, and more fashions in standard women’s sizes.
Kedem’s 2009 appearance as “The Mentor” on “Project Runway Israel” cemented his position within the top group of Israel’s fashion movers and shakers.