Owner and co-founder of ShenkinWest’s Ellie Stern is a self-proclaimed trend-setter and passionate supporter of Israeli art and culture.From a young age, Ellie quickly developed an instinct for fashion. The Montréal native went on to achieve great business success at major Canadian retailers, but eventually put it all on hold for her greatest passion, family.
Three kids and two cats later, Ellie returned to her love for fashion after making frequent trips to Israel when visiting her two daughters who were living there at the time. She was instantly consumed with the unique cuts and funky fabric that came with Israeli fashion. She immediately thought to her self, ‘Canadian women need to have access to this!’
After selling clothes out of her home-run business Ellie’s Closet, and opening up a pop-up shop, Ellie finally found herself a permanent shop on Avenue road, where ShenkinWest now resides. With a magnetic personality, Ellie’s customers often walk into the store as strangers, and leave as friends.
A message from Ellie:
It’s truly a dream to be able to merge two of my greatest passions- fashion and Israel. My mantra? Wear what you love, but never be afraid to step out of your fashion comfort zone once in a while!